BEAUTY + HEALTH

From creating the world’s first feminist fragrance campaign to turning weight loss advertising into pure entertainment, here are some of my proudest copy moments on beauty and health brands over the years.

“I AM.”
JE SUIS. A NEW FRAGRANCE FROM LENTHERIC.

Tagline Development, Brand Campaign, Print

Won the Art Director’s Club Gold Medal best campaign of the year. Became a rallying cry for the women’s movement with Vanessa Redgrave, Geraldine Chaplin and others.

neutrogena soap.
take risks. but not with your skin.

Tagline Development, Brand Campaign, Print, Promotional Materials 

NEUTROGENA BODY OIL LAUNCH

Verbal Identity, Print Campaign

LOVE’S BABY SOFT.
The soft, fresh, slightly sexy scent from love, with love.

Tagline Development, Print Campaign, Promotional Materials 

MITCHUM ANTIPERSPIRANT.
GET MTCH CHUM.

Tagline Development, Brand Campaign, Print

ST. LUKE’S-ROOSEVELT HOSPITAL.
The RISK REDUCTION WEIGHT LOSS PROGRAM.

Verbal identity, Newspaper Print Campaign, Promotional Materials

catholic medical centers.
big city medicine. Neighborhood care.

OOH, Online + Mobile Media