SPIRITS + LUXURY GOODS

From helping a little-known regional vodka brand get noticed on a national scale to launching a luxury watch campaign with serious stopping power (no pun intended), here is a sampling of some of my favorite work for spirits and luxury brands throughout the years.

LIV VODKA.
THE SPIRIT OF THE LONG ISLAND POTATO.

Verbal identity, Tagline Development, Print + OOH Campaign

EARLY TIMES BOURBON.
tHROW BACK A FIST.

Verbal Identity, Tagline Development, Print, Promotional Materials 

TOURNEAU AND TOURNEAU WATCH GEAR

Brand Campaign, Print, OOH, In-Store Promotions

NANO.
OFFICIAL TIME-KEEPER TO THE PLANET.

Tagline Development, Print + OOH Campaign, Promotional Materials

TIFFANY & CO.’s first “OUT OF THE LITTLE BLUE BOX” SHOP

Sales strategy, Experiential Activation, Non-traditional Media

Asked to develop a leasing strategy for the Jewel Box Space formerly occupied by TD Ameritrade at 1133 Avenue of the Americas, and knowing that the jewel box location is almost diagonally across the avenue from the wholesale diamond district, a popular shopping destination for both New Yorkers and tourists, I connected the dots. What an ideal spot for Tiffany to open its first branded “OUT OF THE LITTLE BLUE BOX SHOP”.