fashion + Retail

From developing the campaign that made Polo Jeans synonymous with New York street style to turning Tiffany’s most iconic symbol into a standout real estate sales strategy, my experience in fashion and retail marketing is deep and diverse. Below are some highlights.

TIFFANY & CO.’S FIRST “OUT OF THE LITTLE BLUE BOX” SHOP

Sales strategy, Experiential Activation, Non-traditional Media

Asked to develop a leasing strategy for the Jewel Box Space formerly occupied by TD Ameritrade at 1133 Avenue of the Americas, and knowing that the jewel box location is almost diagonally across the avenue from the wholesale diamond district, a popular shopping destination for both New Yorkers and tourists, I connected the dots. What an ideal spot for Tiffany to open its first branded “OUT OF THE LITTLE BLUE BOX SHOP”.

POLO JEANS.
AMERICA, STREET BY STREET.

Brand Positioning, Tone of Voice + Tagline Development, Print + OOH Campaign

free country SPORTSWEAR.
take sides. Show style.

Tagline Development, Brand Campaign, Print, Promotional Materials

ENRO SHIRT COMPANY.
IN A PERFECT WORLD.

Brand Campaign, Print, OOH, Promotional Materials