Real estate Companies

From merging two monster developers into one standout super brand to sealing one real estate company’s promises to its residents in the
first-ever “Tenant’s Bill of Rights”, there’s no developer I can’t find the differentiator in, and no corporate strategy I can’t communicate compellingly.
The proof? See examples below.

HFZ Capital Group
BOLD ENDEAVORS. UNDERSTATED APPROACH.

Re-brand, Visual/Verbal Identity, Tagline development, Corporate Website, Brochure

HFZ Capital is Manhattan’s most active developer of ultra-luxury condominium residences – both ground-up construction – and repositioning transformations, as well as high end-rental buildings. In collaboration with the Flying Machine, a leading branding and design firm, we set out to give HFZ a total verbal and visual re-brand that would encapsulate its singular approach to real estate across all owned and digital channels: to seek assets mired in complexity with disciplined opportunism knowing they can lead to exceptional opportunities and extraordinary rewards.

RECHLER EQUITY PARTNERS & R SQUARED
BUILDING THE FUTURE ON THE SUCCESS OF THE PAST. DEVELOPING LONG ISLAND FOR OVER 50 YEARS.

Re-brand, Website, Print, Brochure

Complete re-branding package of two companies with one ownership and management team. Rechler Equity Partners is Long Island’s largest developer of commercial real estate.

Advance REALTY group
WHEN YOUR NAME IS ADVANCE, MOVING FORWARD IS THE ONLY OPTION.

Brand Book, Corporate Brochure, Advertising Campaign, Corporate Video

25th Anniversary total re-brand and celebration at NJPAC. Wrote the company’s corporate brochure, branding book, ad campaigns and company video.

Advance Realty Group is a fully integrated, privately held, full service commercial real estate development, investment and management company with over $1 billion of signature properties in the Boston, New Jersey and Washington D.C. markets. Truly “an owner who owns up”, with our help, Advance introduced America’s first “Tenant’s Bill of Rights”.

FISHER BROTHERS
LIFE IS SHORT. MEMORY IS LONG. TAKE THE LONG VIEW. ALWAYS.

Corporate Brochure

Wrote the corporate brochure. Particularly proud of the preface, which ends: “Life is short. Memory is long. Take The Long View. Always.”
It differentiated the company, revealed its heart, as well as its business genius, and for years, provided an introduction to the company website.

Studley
RE-INVENTING REAL ESTATE

Print Campaign

Presented this campaign to Julian Studley, founder of America’s largest and most prestigious commercial real estate brokerage company specializing in tenant representation a few months before he sold the company. All the art in the ads came from Julian’s personal collection.

REAL ESTATE BUREAU OF NEW YORK
MAYBE IT’S TIME FOR SEPARATE BEDROOMS. gohomewithREBNY.com

Advertising Campaign, OOH, Online Media

When the Real Estate Board Of New York launched a Multiple Listing Service, we suggested showing couples in bed contemplating their next moves on both sides of every bus in Manhattan. Daring? You bet.