REAL ESTATE PROPERTIES
Whether it’s rebranding NY’s most storied commercial buildings to attract new leasers, convincing Millennial Manhattanites
affordable luxury actually exists on a not so far away island, or showing seniors that their someday has arrived in a new resort-style community in MD,
I’ve spent much of my career turning buildings into business opportunities. See below for some of my favorite work.
453 FIFTH AVENUE - THE HSBC BUILDING.
THE NEW BEST OF NEW YORK.
Advertising, Brochure, Website
When HSBC sold the building to IDB Group, Israel’s largest diversified global business group, the bank soon announced that it would be vacating the upper floors of this landmark Class-A office tower overlooking Bryant Park. The building’s new owners then embarked on a major physical transformation and repositioning of the building. CBRE was tapped to do the leasing and Cara Martin in collaboration with Flying Machine was selected for the total building re-brand, including strategy, marketing materials and advertising, as well as the design and installation of the sales office. I developed the “The New Best Of New York” theme, and wrote the 2 brochure package – one for the building, another for Bryant Park – as well as the website and the advertising. The theme was perfect because The Bryant Park area, thanks to the new Leed Platinum Bank of America Building and others, was fast becoming one of Manhattan’s most prestigious business neighborhoods. It all worked. The rejuvenated 452 Fifth Avenue was fully leased in a timely fashion.
ONE PIERREPONT PLAZA.
No brainer in brooklyn.
Advertising Campaign, Website + Tablet Content, Marketing Collateral
7 World Trade Center.
A second chance is an awesome responsibility.
Print Campaign, Brochure
7 World Trade Center was the first new building to be built on the World Trade Center site after 9.11.2001. “A SECOND CHANCE IS AN AWESOME RESPONSIBILITY” remains a favorite ad that I very nearly sold to the Silverstein Partners and CBRE. The headline is expressed in the visual style of artist Jenny Holzer whose work was commissioned for the lobby of the building. “THE NEXT NEW YORK. THE FIRST STEP.” became the title of the building brochure.
375 PARK AVENUE (THE SEAGRAM BUILDING).
YOU KNOW THE BUILDING.
When Seagram moved out of 375 Park Avenue, they took their name with them. I didn’t think it mattered because everyone knows and loves the building. So we pitched an ad campaign that would lure leasers in by celebrating the structure’s signature architecture and singular heritage without ever mentioning it by name.
4 Times Square, New York City.
No better flagship retail store on earth.
Brochure, Marketing Materials, Website
When ESPN left this iconic retail location, at the crossroads of the world, on the corner of 42nd Street and Broadway – the search for a new tenant was on. I wrote the brochure, marketing materials and website.
HUNTER’S POINT CONDOS, LONG ISLAND CITY.
Live like a star. Commute like a rocket.
Complete Branding Package
RITZ CARLTON RESIDENCES, BALTIMORE.
If you stay with us when you travel, live with us when you don’t.
Print Campaign
185 thompson street, New york CITY.
FOR THOSE WHO LOOK AT LIFE DIFFERENTLY.
Tagline Development, Print Campaign
123 baxter street, new York City.
No, it’s not the year 2123. It’s 123 Baxter.
Tone of Voice + Tagline Development, Print Campaign
“Out there advertising” for an edgy Manhattan neighborhood.
POET’S LANDING,Connecticut.
DWELL IN POSSIBILITY, A FAIRER PLACE THAN PROSE….
Verbal Identity, Tone of Voice Development, Print, Brochure, Marketing Collateral
Name and attitude inspired by English Lake Poets.
THE CITICORP BUILDING BECOMES 601 LEXINGTON AVENUE.
NEW YORK CITY HAS A NEW NUMBER 1.
Re-brand, Online Media, Landing Page Content
Vineyards at blue point, LONG ISLAND’S NEWEST RESORT-STYLE OVER 55 COMMUNITY.
Your someday has arrived.
Print Campaign, Website
